How to Start and Sustain a Career as a
by: Abdallah Khamis Abdallah
Have you wondered how you can make a career writing books or
articles for various publications? Or are you seeking a viable
second income opportunity but do not know where to start? Well,
freelance writing may be the right career for you and it can open a
world of lucrative opportunities for you.
You do not need to have special qualifications to be a freelance
writer and make money. What you need is the ambition, diligence in
your craft and willingness to learn the necessary skills. Of course
you need to be literate in a popular language especially English in
order to communicate with a large readership and sell your work
Getting started as a freelance writer is easy compared to what it
takes to enter other careers .You need to assess your skills to
enable you to choose what to write about. What knowledge or training
do you have? Are there issues or facts you are more familiar with?
What are your hobbies/interests? These and other questions if well
answered will have set you on the path to being a writer.
However, it may be necessary to learn the art of writing from
experts and this is why you should take a writing course. There are
many writing courses available and an appropriate search on the
Internet will reveal some, which may be suitable for you. While some
courses are full-time and may require minimum entry qualifications
you may find a host of others which are part-time and do not require
any special qualifications.
A good option is to take a distance learning course and you will
find several in this category. These give you an opportunity to
study at home at your own pace. Notable among them are those offered
by two UK based colleges and which are available to prospective
writers worldwide. One is offered by the Writers Bureau of
Manchester United Kingdom. The college offers a freelance writing
distance learning course which leads to the issue of a certificate
on completion and gives you an opportunity to earn from writing
while you learn.
The other college is the London School of Journalism which offers
diplomas and post graduate diplomas in writing. Many areas of
writing are covered by both colleges and it is advisable that you
enroll in one of these courses to sharpen your talents and take
advantage of the opportunities that go with studying them.
In case you do not feel like enrolling in writing courses for any
reason then all is not lost. There are vast resources on the
internet and elsewhere which you can resort to for learning about
writing. You may read various essays on writing on the internet
written by experienced writers. There are many of these and it's
only a matter of knowing how and where to find them. There are also
books about freelance writing which you may order from book stores
or direct from publishers. A visit to your local library may also
prove useful in unearthing useful information on writing.
Once you have embarked on writing you need to keep a notebook or
journal to record wild ideas as they come to your mind or while
reading various publications. To discover ideas for your writing you
need to read widely magazines, newspapers, books, watch television
and so on. Give the news and features a second thought, study them
critically and ask yourself questions about what is contained in
them. Imagine what would have been the situation if the events cited
had not happened. Since they have happened how can the situation be
made better? What are the effects of those events? Think more about
them. Dream and take notes.
WRITING YOUR PIECE
Now comes the hard part putting your ideas in black and white.
This part may be difficult depending on your circumstances. You
could be having so many ideas that you are overwhelmed by the sheer
volume of information you have collected. You are stuck with stacks
of sheets of information you have jotted down that you do not know
where to begin. Alternatively you could be having only a few ideas
to fit only one page and do not know where to find information to
write the rest of your book or article.
These are dilemmas that face writers at various points in time
perhaps they reflect lack of tact in handling theirs work. As a
writer you need to do proper planning to avoid any of those two
scenarios you need to have researched your market first before even
researching the subject.
This brings us to the issue of markets study. You need to study
the audience to know what their requirements are. In the case of
articles, you should study the writers/submission guidelines and a
few issues of the publications to know your markets well. Many
publications have writers/submission guidelines on their web pages.
Next you need to be familiar with the style guidelines. These are
more or less the same as the writers guidelines but may include
issues such as spelling, punctuation and other aspects of grammar.
It is important that you read their style guides to avoid you
articles being rejected. In case you do not know where to find them
then it is advisable to write to the editors for copies.
Alternatively you may be find some in libraries and bookstores.
As important as the study of the market is the research on the
topic you want to write about. Write down all ideas you have on the
topic as they come to mind without editing them. Turn them upside
down to come up with fresh ideas. Then decide on the angle and slant
of your article.
The above exercise would have generated a lot of material, which
may be used as a basis for your story. Then depending on the type of
article you are writing you can do extensive research, taking notes
as you carry on. The research could be on the internet, which is a
good place to start from or in publications found at the library.
You may have to buy some books, which are not locally available or
pay for photos from media agencies. Alternatively you may use the
services of hired researchers or research agencies. A good source of
research documents is the British Library, which can for a small fee
send you photocopies of requested material anywhere in the world.
The US Library of congress has a similar service. You may also
search for experts in your local directory who may provide you with
useful information. In sum there is limitless scope for research and
only you may decide on the limit based on the requirements of the
Next, you should organize the ideas and information from the
research into a concise and coherent order. This is the planning
face where you decide the structure and format of your article,
choose what is relevant and would advance the goal and spirit of
your article. Select ideas from the research information and not
word for word copying. Be careful lest you be accused of plagiarism
of other people's work or infringing on their copyrights. Write
several drafts until the complete article has taken the shape and
tone you want, check on the spelling, punctuation and other aspects
of grammar and style in each draft to achieve a well polished
article. It is not a bad idea if you seek a second opinion from your
peers before preparing the final draft. There are thousand of
writing communities on the internet which may assist you in that
After writing the final draft type it and send it to the
responsible editor of the publication.
What goes into making a successful article? Well the answers
could be varied depending on the scope and nature of the article. I
believe there can be no standard way of writing an article. However,
we can at least agree on some universal principles of what
constitutes a good article.
First, any article must be captivating to its intended readership
or audience. Readers must be glued to it and have the thirst to read
it on until the end. They will read it twice, thrice and even more
or keep it as a souvenir for days and years to come. This is the
ideal article and if yours can reach that level then the better.
Your article must offer useful information, which the reader may
use to his benefit or at least enlighten him on important issues. If
it is a story it will give the reader temporary relief or
inspiration on a particular issue. It will make him dream or be
filled with imagination, which will give him a sense of relaxation.
In brief it will entertain him.
How will you achieve all that? By organizing the article in a
logical and structured order. You will use words to convey ideas
precisely; you will say what you mean and mean what you say. Choose
the right words to convey the intended message. You swear not to use
incomprehensible metaphors and jargon and if you do then you are
certain that they are at the level that your audience is readily
familiar with. Use the right similes and aphorisms. Be concise in
your use of language, make the sentences and paragraphs flow
smoothly with similar ideas aptly grouped and flowing in a logical
and pleasant order. Paragraphs are short and measured.
All that is not easy to achieve with the stroke of a pen and you
will have to do much learning and imagination to attain that level.
Hopefully there is an easy path to that objective. This is through
constant reading especially of fiction books since they are a great
resource of imaginative ideas and are models of language use.
Read them regularly and take a few notes down. Do not stop with
fiction books but do also read magazines, newspapers and other
non-fiction works. See what other successful writers have done and
follows the principles behind their writing success.
Let's now look at the how part of writing. An article contains
three main parts that is introduction, the body and the conclusion.
The introduction may be said to be the most important part of the
article. This is not to underrate the other two parts or to say that
we can have an article without the other parts.
We wish rather to show its significance in interesting your
readers to want to read the article. This is exemplified with the
first opening paragraph popularly known as the leader or lead
paragraph. It is a strong paragraph which aptly summarized the theme
of the article. It will mostly likely be one sentence but no harm if
it is split into two or three sentences.
The body of the article follows next after the introduction and
is divided into many paragraphs depending on the length of the
article. The main theme of the article is developed here. Arguments
and counter-arguments are made. Facts are spilled. Comments are
made. Analysis is done. Without the body you have no successful
article or no article at all. Your credibility as a writer will be
judged on how you successfully handled the writing of the body. You
readers will have no regrets of having gone past the introduction
and entering the body. If they find it satisfactorily written,
suspense overcomes them until they reach the conclusion.
To conclude the article, the writer ingeniously in a few
sentences summarizes the theme of the article. He does not
recapitulate the facts cited in the body but gives the reader the
sequel of the story. It all requires creativity to write a good
conclusion that leaves the readers with good memories of your
article. The conclusion does not leave questions lingering the minds
of your readers but gives a final word on the theme. In matters
which are full of uncertainty the writer speculates on the most
Marketing Your Work
Here comes the most important part. You have taken days or weeks
collecting information, gathering ideas, writing and polishing your
article and it is high time you gained from your sweat.
There are several approaches to selling your article. Each has
its own advantages but most experts are unanimous that querying is
the better option. This is simply because it is inexpensive and you
get value for what you work for even if after a long time. It is
hassle-free and while not without its disappointments, it is
relatively less painful if you receive a rejection.
Querying is the first thing you should do after you have formed a
strong idea on the theme of your article. Check publications
directories and on the internet for addresses of editors responsible
for accepting freelance writers' work and then write to them
addressing them by their names and titles.
A query is a one page or so letter to a named editor of a
publication asking for an opportunity to contribute an article for
publication. It contains a brief summary of the main theme of the
article, it's suggested length, when you are likely to deliver it if
you are commissioned to write it, the likely benefits the readers
will derive from the article and why you are the right person to
write the article.
You should put a lot of imagination in writing the query letter
as this is your best opportunity to convince the editor of your
ability to deliver on your promises. If you have a good resume
attach it or mention briefly relevant contents which makes you stand
out as the most suitable to write the article. Editors prefer
experienced writers to novices and if you have what it takes then
say so. Otherwise if you are a beginner avoid saying so but include
a few samples tailored to the publications readers taste. If you
will use special or exclusive sources of information then don't
forget to mention that in your query.
How many times should one query per article? As many times as is
practicable, just so long as you are able to deliver on your
promises taking into consideration time constraints. In fact for
your writing business to be viable you need to send many queries to
ensure that your potential earnings will be able to sustain you in
your career. However you should be wary of a situation where you
receive several acceptances on the same theme and you send exact
replicas of the article. Try to give a different spin and change the
wording to suit different publications. Take work according to your
ability and capacity.
The other alternative to marketing your work is to write articles
for mass audiences imagining their needs and tastes and submitting
to various publications. You target several publications in one
category which you feel will be most suitable to accept the theme of
your article. You may also copy your article from your disk or
computer and paste on virtual publishing communities websites or
email your article to various editors. This is a quick and cheap way
of making multiple submissions of your articles.
We have mentioned virtual publishing communities websites and I
feel we should explain briefly what they are. These are websites
which accept articles or work form writers and sell to various
publications and pay you a modest fee. They are a good starting
point for the beginner as they provide quick results of seeing your
work published. To be frank it is difficult to win writing
assignments without some writing experience or proof that you are a
published writer. Such websites give you an easy way of proving
yourself and also earning something from your work.
However, these type of websites may have their own pitfalls such
as going out of business before you get paid or profiting from your
work and giving you little in return. A consoling fact is that you
still retain your copyright and you can sell your articles to other
publications. Please regard these websites as sources of additional
income and not the ultimate markets for your writing work.
How do you know which publications accept work from freelance
writers or even the names and addresses of magazines and newspapers
editors? There are several ways to do that and we shall mention a
few here. A good reference for finding freelance writing markets is
the annual Writers Markets. This contains names and addresses
publications which accept freelance work. You may order it from Amazon.com or you can check if there
is a copy at your local library. On the web, you can use search
engines such as Google.com to
search for markets by using keywords such as "newspapers and
magazines". You will be surprised by the sheer volume of links that
are available which you can browse slowly to look for the categories
you want. You will find thousands of publications whether classified
by country, subject or readership.
Dealing With Rejections
While doing your marketing you will experience some difficulties
such as some publications which have gone out of circulation or
editors who do not respond but more often you will receive many
polite rejections. Some editors may give you suggestions they wish
you to consider before accepting your proposal.
All in all we have to accept that rejections are a fact of life
and we will have to live with them but you will be a lot wiser if
you study the reasons for your rejections to enable you improve your
future queries and submissions thus increasing your chances of
getting acceptances. While some editors may not be interested in the
theme you are proposing others would have been dissatisfied with
your level of experience to handle the articles you are proposing to
write. It could also be that the publication has received a similar
query from another writer or has plans to write a similar piece
using their staff writers. Probably they have published an article
on the same theme recently and they feel they have exhaustively
covered the subject and unless you have something new or refreshing
they are not accepting any proposals for now.
Read what they write to you and learn from their reasons. Do not
be discouraged but send more queries to other publications. Choose
popular themes for articles and add more value in them such as
statistics, photographs, expert comments and an objective assessment
of the issues. With time and patience you will ultimately succeed.
As you carry on with your writing you need to organize yourself
to successfully take advantage of opportunities as they come along
and to ensure that you do not fail to beat deadlines. There are
basic necessities such as stationery including files for clippings
manuscripts and photographs. You need to keep track of your articles
to know where they were published, when and follow up payments. You
may need to draw up contracts, type up your articles, post or email
Prepare and follow a work plan to enable you succeed in
researching and writing articles. Deal with one assignment first
before you go to the next. Dedicate as much time as possible to
writing since this is the core function of your career. If you write
less then the less you will earn and the less motivated you will be
to continue with writing.
You also need to spend much time querying on multiple article
ideas. This is important since you will be looking for future sales.
Though specializing on one genre is good, you should occasionally
look for other branches of writing and markets to maximize your
chances of making sales.
Manage your financial affairs well so that you do not cripple
your career, budget your income and invest in books and other
publications o keep your ideas train moving on and on. Don't forget
to invest in savings and other lucrative opportunities for the
occasional rainy day.
Once you have a stable income you may open a small office and
employ staff to assist you in research, typing and other important
tasks. This will enable you churn out more articles every month than
if you handle everything yourself. Keep expenses to a minimum and go
for high paying markets.
You can build a career out of writing and earn yourself extra
income part-time or regular income full time from freelance writing.
However you need to study the art of writing, organize yourself and
constantly search for markets to stay afloat.
Don't fear to take the plunge, the time is now!